ADAS & Autonomous Vehicles USA is part of the Informa Tech Division of Informa PLC

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Sep 24
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8:00am - 9:00am 60 mins
Registration opens
9:00am - 9:10am 10 mins
Chairperson’s opening remarks
  • Scott McCormick - President, CVTA
9:10am - 9:15am 5 mins
Opening speech from the City of Detroit
  • Paul Ajegba - Director, Michigan Department of Transportation
9:15am - 10:15am 60 mins
Collaboration and partnerships- the way forward is together
  • The roadmap to autonomy is not a lonely one. Companies are realising that there are many tech, regulatory and adoption challenges to come. These are better tackled together rather than alone. Even if this means working with a fierce competitor.
  • As we see companies working together to get over the level 3, 4 and 5 hurdles there are so many different areas of development which can benefit from competitors teaming up.
  • Understand the key areas which the biggest and most influential OEMs, Tier 1s and vendors are working together to share ideas and keep costs down, without sacrificing competitive edge. How can you initiate more collaboration within your business?
  • Sam Abuelsamid - Senior Research Analyst, Navigant Research
  • Scott McCormick - President, CVTA
  • Mo Poorsartep - Manager-Advanced Engineering, Valeo North America
  • Mark Crawford - Chief Engineer, Autonomous Driving Systems, American HAVAL Motor Technology
10:15am - 11:00am 45 mins
Networking coffee break
11:00am - 11:20am 20 mins
Tech presentation
11:20am - 12:20pm 60 mins
Developing trust in ADAS and autonomy
  • Drivers make the most mistakes. The first step in developing trust is showing the public that autonomous technology will be safer than human drivers. This is an industry wide issue to be addressed together.
  • As more ADAS features become mandated by the government, private car owners need to understand the value proposition and how to use systems effectively and safely. 
  • Find out what the industry is working on to build trust from drivers and lay the groundwork for the acceptance of autonomous vehicles when they hit the road.
  • Mary Moore - Strategic Marketing Director, SAE INTERNATIONAL
  • Curtis Hay - Technical Fellow, GPS & Maps, General Motors
  • Kelly Funkhouser - Program Manager, Vehicle Usability and Automation, Consumer Reports
  • Gary Streelman - Director Advanced Engr & New Concepts, Magneti Marelli USA
  • Frank Miller - Director- ADAS, Continental, North America
12:20pm - 12:40pm 20 mins
The city of Detroit’s role in supporting the development of autonomous vehicles
  • The City of Detroit is the hub of automotive development and manufacturing in the USA. Learn about how the city is nurturing and developing the ecosystem as progression towards autonomy is made.
  • Understand the legislative framework being developed by the city to make sure that the industry can develop at a rapid and expedited pace by collaborating and working with the state.
  • Make sure you know what support is available from the state government for your automotive related business.
  • Paul Ajegba - Director, Michigan Department of Transportation
12:40pm - 2:00pm 80 mins
Networking Lunch
2:00pm - 2:45pm 45 mins
Live polling session: analysts show-down

The following questions will be put to the floor in a live interactive poll. The analysts will then give their expert reactions to the audience poll. This will be followed by q and a with the chance to put the analysts on the spot with the toughest questions either in person or anonymously.

  • Which OEM will be first to launch a consumer level 4 autonomous vehicle?
  • Which OEM will be first to launch a consumer level 5 autonomous vehicle?
  • Will autonomous vehicles succeed as personal privately-owned vehicles or are they only viable as fleet cars?
  • How many years until level 5 is achieved? 5 or 50?
  • Sam Abuelsamid - Senior Research Analyst, Navigant Research
  • Steve Bell - Senior Analyst, Heavy Reading
2:45pm - 3:05pm 20 mins
Tech presentation
3:05pm - 3:25pm 20 mins
Interview with OEM
  • David Craig - BFO – Autonomous Driving Mapping Solutions, General Motors
3:25pm - 4:00pm 35 mins
Networking coffee break
4:00pm - 5:15pm 75 mins
Roundtable 1
Strategies for overcoming all weather conditions
  • HD mapping, GPS, lidar, radar and cameras all need to work together to beat bad weather and bring autonomy to every terrain and climate.
  • Learn about the latest developments in keeping the sensors clean and operating at full capacity regardless of the weather.
  • Find out how important predicting the condition of the surface of the road ahead is for ensuring safe operation of the vehicle.
  • Curtis Hay - Technical Fellow, GPS & Maps, General Motors
4:00pm - 5:15pm 75 mins
Roundtable 2
Edge cases- establishing reasonable coverage
  • Learn how OEMs are using edge cases to decide when it is safe to deploy a vehicle in the real world.
  • Overview of edge case examples which will dictate protocols and reactions to be programmed into vehicles.
  • Learn about the ways companies are working together to push the barriers of the imagination to prepare vehicles for the least expected eventualities.
4:00pm - 5:15pm 75 mins
Roundtable 3
Testing and virtual simulation
  • Virtual simulation is only as good as the imagination of its creators. Find out how AI is pushing the boundaries to generate edge case scenarios.
  • Learn how the industry is working together to increase safety across the board using virtual simulation.
  • Overcoming the challenges of modelling radar while taking into consideration electromagnetic effects.
  • What can be done to reduce the amount of time required to create a virtual testing space?
  • Radovan Miucic - Technical Fellow and a Team Lead, Changan US R&D Center, Inc.
4:00pm - 5:15pm 75 mins
Roundtable 4
Artificial intelligence and machine learning
  • Find out how deep learning and artificial intelligence can be used to reduce testing and simulation times for new ADAS technology.
  • Overcoming AI system’s inability to make assertive decisions on the road.
  • Machine learning has the potential to expedite autonomous development through training vehicles how to navigate the road through deep learning. See how this is being applied in practice.
4:00pm - 4:15pm 15 mins
Roundtable 5
Data processing
  • There is unlimited scope for the amount of data gathered from systems and sensors on the car. Understand how to process this data and ensure it is as useful as possible.
  • What role will the cloud play in the way in which this data is collected?
  • How are processing chips developing to meet the needs of emerging autonomous technology?
  • An overview of the development progress of off-board systems which are required to support level 5 autonomous vehicles.
5:15pm - 6:15pm 60 mins
Networking drinks reception