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The content hub for all news stories, articles, updates and reports focused on future ADAS & Autonomous technology.


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Test of Complex Autonomous Vehicle Designs

Autonomous vehicles (AV) combine multiple sensors, computers, and communication technology to make driving safer and improve the driver’s experience. Learn about design and test of complex sensor and communication technologies being built into AVs from our white paper and posters.

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ADAS is Winner in Drive to Autonomy, Says Honda Chief

Mass adoption of driverless car technology is still a lot further off than the safety zealots expect. That’s the view of Honda UK’s outgoing managing director Dave Hoggetts who leaves the role at the end of this month. Speaking to TU-Automotive he said the topic has been one of the dominating discussion in the automotive industry in the latter part of his career.

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Changing Up Through the Gears to Level 4

The global automotive sector still remains in the early stages of Level 2 autonomy. Estimates by Singapore technology market analysts Canalys finds that only 11% of new cars sold in Europe in Q4 2019 and 13% of new cars sold in the US in Q4 2019 had Level 2 driving systems installed.  While not defined by SAE, so-called Level 2+ systems, including driver assistance and support features, are available in some new cars.

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BlackBerry’s Pitch for Driverless Dominance

The technological world is littered with companies that once sold ‘The Hot New Thing’. When technology and trends moved on, though, these businesses were left behind. One such company that had been left nearly for dead by many pundits and consumers is BlackBerry, which at one point made the mobile communications device, the eponymous BlackBerry email pager. 

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JLR’s Fantastical Autonomous Dream

Jaguar Land Rover has unveiled its vision of an autonomous future with images of a shuttle-like concept vehicle. Its Project Vector imagines a driverless mini bus styled vehicle whose cavernous side doors allow easy access for most mobile passengers. The automaker says it is part of its Destination Zero journey imagining an autonomous, electric, connected future for urban mobility.

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Russian Wake-Up Call From Winter AV Trials

Global warming is doing its job on Moscow: in mid-December, there is very little frost or snow. Yet, it’s a high latitude winter with long nights and darkness that streetlights cannot fully illuminate. This is the background for the driverless Winter City competition. 

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Wards Intelligence Reports combine relevant forecast and historical data with perspective from our trusted editorial staff and analysts to help you gain a detailed understanding of the forces behind industry changes. Our latest reports include:

Navigating New Mobility

“Navigating New Mobility” looks at the emerging new-mobility market and the strategies of automotive OEMs, technology companies and others in the race to define the next era of transportation.


  • The Data-Driven Marketplace
  • OEM Business Outlook
  • Tech Company Landscape
  • Grading the Contenders
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Power Shift - 48V Takes Hold

A few short years ago, the thought of converting to 48V electrical architectures was seen as not much more than a promising idea. Today, the global auto industry knee-deep in a broad-scale movement to integrate 48V technology into traditional powertrains, beginning with luxury vehicles but on track to filter down to mass-market cars as well. 48V mild-hybrid technology now is the electrification entry point for many of the biggest automakers as they hurry to meet tougher CO2 emissions regulations in key markets around the world, with those models expected to account for up to half of the world’s annual electric vehicle sales over the next decade. Also behind the shift is the growing power requirements of today’s automobiles, which is driving development of a range of new 48V-compatible motor-generators, driveline components and other systems.

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An Evolving Ecosystem: China’s Autonomous Vehicle Roadmap

Where China stands in the AV technology race, how government is driving development and deployment and the path to monetization for automakers and suppliers.

Despite the current sales slump, China remains the world’s largest traditional light-vehicle market. It is also forecast to be the world’s largest market for autonomous vehicles. Yet reports say China lags the U.S. significantly in the development of autonomous-vehicle technology. Is that true?  How far along is China in its development of AV capabilities? Do Chinese firms have the technology to accomplish full autonomy or will they need to rely on foreign firms’ technology as well? What is China’s vision for different levels of autonomy, and how does it differ from the U.S. and Europe?

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