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David Byron
Manager, Design + Innovation Strategy at Sundberg Ferar


David’s passion for cars led him to the Motor City where he graduated from CCS in 2004. He spent his early career at ASC and GM before becoming Lead Designer at SALEEN where he penned the 2008 S5S Raptor supercar and the 2010 S281 Mustang. David then joined New Balance’s hockey and lacrosse brand, Warrior, where he was Lead Helmet Designer, launching the Krown360.

David joined Sundberg-Ferar in 2013, and focuses on identifying the right problems while delivering emotionally compelling solutions. As Manager of Design and Innovation Strategy, David has led design projects from kitchen appliances to international persona research projects, and even a car that can walk.