Pearse UmlaufPresident & CEO at Jeep Jamboree USA
Pearse Umlauf has been an integral part of MASOR for more than 22 years, currently as President & CEO, overseeing the business and day-to-day operations of more than 700 staff and 50+ annual events domestic and internationally. Having begun his off-roading career with Jeep Jamboree USA as a special events coordinator, Pearse’s experience with Camp Jeep events led to his leadership in their company and the growth and offerings.
Throughout his tenure with MASOR, Pearse has overseen the logistical coordination of the Rubicon Trail operations annually, moving 65,000 lbs of supplies via helicopter each season to set up complete camp accommodations. He oversaw the construction of the Quantico Marine Base Severe Off-Road Track, and vehicle testing on the Rubicon Trail aiding in product development for Jeep products for the past 13 years. Most notably in the past couple of years, Pearse led the MASOR team that spent 45-days in Brazil installing a permanent off-road test / demonstration course in South America.
In addition to the day-to-day operations, Pearse oversees the development of a worldwide database of trails around the world and traveled to some of the most remote off-roading areas in Kenya, Tanzania, Morocco, India, Cambodia, Vietnam, Argentina, Chile, Peru and many parts of Europe, in addition to thousands of trails in North America. This extensive database has enabled MASOR to facilitate events for brand/owner loyalty, product launches with automotive media, corporate incentive trips and marketing, advertising, video and photography shoots.