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Addressing the Complete Spectrum of Self Driving Technology

Join us for the most focused VIRTUAL forum on the here and now of self-driving technology. This is the only event to provide in-depth analysis of all aspects of ADAS and Autonomous Vehicles development.

ADAS & Autonomous Vehicles has joined forces with TU-Automotive Detroit, TU-Automotive Awards, WardsAuto Interiors Conference and WardsAuto UX Conference for one year only in a Festival of Automotive.

4 Virtual Events in 1

ADAS & Autonomous Vehicles has joined forces with TU-Automotive Detroit, TU-Automotive Awards, WardsAuto Interiors Conference and WardsAuto UX Conference for one year only in a Festival of Automotive.

TU-Automotive Detroit


Just like an engine converts one form of energy into mechanical energy, TU-Automotive Detroit gathers the energy of the automotive tech industry to create innovation and push transformation.

TU-Automotive Detroit continues to be an annual B2B conference and exhibition that gathers the leaders in automotive technology.

Find out more about TU-Automotive Detroit
WardsAuto Interiors Conference

Meet, interact and collaborate with supply professionals who are actively seeking solutions to their supply business challenges. 

North America’s most unparalleled conference dedicated to automotive interiors. High-level attendees are drawn by keynote addresses and session discussions featuring top talent from OEMs and key suppliers. Plus, design team leaders are called to the stage to accept Wards 10 Best Interiors Awards, which honor the best designs for the new year.

What's happening at this event in August?
WardsAuto UX Conference

Join us as we engage automaker designers with technology suppliers for conversation and solutions focusing on the consumer’s user experience in a vehicle. 

Modeled after the popular Wards 10 Best Engines and Wards 10 Best Interiors programs, the UX Conference spotlights new model vehicles that go above and beyond in creating a perfect user experience for drivers and passengers. 

Learn more about this WardsAuto event


Collaboration – Get Beyond the Buzz

Map out the shifting ecosystem and discover where OEM's, Tier 1's and vendors are working together to share ideas, facilitate innovation and safeguard ROI. 

Understand how to collaborate with direct competitors without compromising your competitive edge.

UX Evolution

Discover the money-spinning potential of UX within the autonomous vehicle and understand the imminent threat posed by an outdated auto design cycle. 

Identify how to effectively monetize the transition of ADAS systems toward mobile phone operating systems.

Consumer Trust Resolved

Identify the value proposition getting measurable results in building the consumer trust sorely missing in ADAS/Autonomous systems. 

Discover how to successfully leverage collaboration in convincing the public of a fundamental truth - human drivers make the most mistakes.

Sensor capability, Innovation and Solutions

Lidar, radar or video camera? Hear from leading OEM's what they favour in order to align your strategy. 

Resolve once and for all when sensor prices will actually drop low enough for mainstream production to become a reality.

Need-to-know Tech Trends

Discover, understand and leverage the very latest disruptors in the autonomous space to stay ahead of the curve.

Identify where A.I, machine learning and 5G can add value right now, and learn from prominent use cases to secure the intelligence critical to enable early adoption.

Become Regulation Ready

Comprehensively unpick NHTSA 3.0 and identify how each component of the value chain can safeguard from proposed and impending legislation. 

Resolve the key debates remaining when the driver is removed - who is liable for the actions of the car? Will the private owner, fleet operator or mobility platform be accountable?


Managing a Million+ Vehicle Configurations for Software Updates: Staying Ahead of the Game
  • With the complexity of software and data management, what must the (OEMs / automotive industry) consider for software update orchestration?   
  • How do you manage making sure that the right software goes to the right car?   

  • How will OTA updates provide the foundation for new business models – what business opportunities are there for automakers in software defined cars?

Safety Systems for Level 2-plus and Above
  • How are safety systems evolving to give drivers and passengers more freedom to move about the cabin while still being able to protect them in crashes when they are out of position or sleeping?   

  • What are the best cabin-monitoring and sensor strategies for these use cases?  

  • What new partnerships and supply chains are evolving from these new requirements?   

User Intervention and Interaction – Guiding Your Design to be More Efficient and Effective
  • Is there need for more testing and measuring on driver understanding and intervention?  

  • Has the ADAS user interface become too complicated and confusing? Is there a need for consistency of how OEMs are approaching different suits of functionality?  

  • Are ADAS Systems keeping drivers safer or causing more distraction?   

  • Take over issue – is this a case for moving straight to Level 5?