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Dave Berlin Director, Digital Business Development at BP


Dave joined BP Lubricants in 2008 and currently leads digital business development in the mobility, auto service and adjacencies space.  Along with watching the landscape for new opportunities, he also supports current BP investments (Zubie, RepairPal, Lightening Systems and Peloton) with strategic input and partner development support. 

Before moving into business development Dave held several positions in marketing working on various consumer brands, as well as leading B2B marketing with a focus on low viscosity lubricants enabling fuel efficiency in OEM and commercial vehicles. 

Prior to BP, Dave worked in variety of sales and marketing positions with a diverse group of companies including Johnson & Johnson, First Brands Corporation and AT&T.    His broad marketing experience has included brand marketing, sponsorships and domestic and international advertising positions.  He has also been a driver of innovation, being awarded United States patents in both product design and product application. 

Dave received a B.A. from Gettysburg College and an M.B.A. from the University of Connecticut.  He has been a member of numerous trade association committees and currently serves on the National Advertising Review Board, Digital and Social Committee and the B2B Committee of the ANA.   Dave, his wife, and their three children reside in Mendham, NJ.  

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