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Andrea Sroczynski
Managing Director at SBD Automotive


Andrea Sroczynski is Managing Director of SBD Germany, a leading automotive technology consultancy with a focus on connected and autonomous cars, as well as vehicle cyber security. Andrea has over twenty years’ experience in the connected vehicle industry, and is currently examining the role autonomous vehicles could play in smart cities.

Prior to her role with SBD, Andrea was part of the Strategic Business Development team heading the segment strategy Automotive & Transportation for Telenor Connexion, one of the leading IoT Telecommunication providers, creating the market and partner strategy for their Germany (DACH) rollout.

Agenda Sessions

  • Customer Experience & Consumer Journey

  • Nissan Motors: A Connected Car Case Study