The world’s leading Automakers send representatives to Las Vegas each year to find out about the latest innovations in consumer technology. With the entire automotive technology ecosystem represented, CTS 2021 is where these new technologies in relation to the automotive space are discussed.
CTS 2020 TALKING POINTS INCLUDED
Will the future car be seen as a method of transport or an extension of our homes, where our creature comforts and infotainment will seamlessly integrate between devices?
How will voice technology impact the driver experience? Will consumers adopt an automaker’s HMI or will they continue to favor Alexa or Siri?
Examining how new technologies will allow users to seamlessly switch devices from mobile to car, without interruption, personalizing their experience.
Will your car be an extension of your wallet? Can the infrastructure be monetized through pay per use services? Will automakers need to collaborate directly with banks or retailers?
Understand the strategic value of in-vehicle design in improving user retention and increasing brand loyalty.
Are we data-rich but knowledge-poor? Telematics and IoT technologies enable us to collect more data about our user than ever before. But who owns the data? How can we use the data? How do we protect the data?