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Andre Nitze-Nelson
Director Digital Product Experience at BYTON


Andre Nitze-Nelson (Dre) is the Head of UX/UI Design at BYTON. He brings a passion for the dynamics of the transportation industry.

As a manager of digital products, he utilizes a user-centered design approach to help to envision the future, work smarter, and to create seamless user experiences. His passion is to develop future mobility experiences and turn good ideas into marketable products drives innovation.

His background of over 18 years in user centered product development includes founding two digital communications agencies. Dre’s entrepreneurial approach is particularly well suited to EV start-up BYTON, which is working to fundamentally reshape the in-car user experience.

Agenda Sessions

  • Panel Discussion: Personalising the future of the connected car – where is the industry at present and where is it advancing to?