Bryn BalcombeFounder of the Autonomous Drivers Alliance (ADA) & Chief Strategy Officer at Roborace
Bryn BALCOMBE is the Founder of the Autonomous Drivers Alliance (ADA) - an NGO created to ensure Artificial Intelligence innovations eliminate the global road safety epidemic which is now the leading cause of death for children and young adults aged 5–29 years.
As a non-profit, open alliance, ADA is committed to accelerating the development and adoption of trusted human-centric artificial intelligence, whilst ensuring it’s safe, ethical and equitable deployment on our global roads.
Bryn’s career began with Lotus Engineering where he worked on Vehicle Safety System design, testing and validation. His work saw him looking more specifically into the world of airbag design, crash testing, biomechanics simulation and pioneering research on the impact of airbags on rear-facing child seats.
After the tragic fatalities of Roland Ratzenberger & Ayrton Senna at the 1994 San Marino Grand Prix, Formula One began accelerating research of driver safety. Bryn saw the opportunity to combine both of his passions in one and joined the Formula One Group in 1997. Working in the special projects group he patented the first ground based cellular communications systems between the track and F1 cars for bidirectional video, audio and telemetry data. He was then responsible for developing the technical infrastructure and race control systems for all new F1 circuits as well as the laying the technical and operational foundations for F1’s Global Media Network, CDN and Data Centre infrastructure.
He also serves at Chief Strategy Officer for autonomous racing series Roborace, an opportunity to combine his passion for motorsport with his extensive experience in road safety and technology development as the series pushes the boundaries in extreme but safe environments to advance the self-driving vehicle industry. His role sees him oversee the strategic direction and alignment with government, industry, academia and media for the future of electric, connected and autonomous motorsport.
Roborace became the catalyst for the formation of ADA, which started as a body to provide independent governance of Technical and Sporting Regulations to ensure fair competition for these new forms of AI motorsport.
ADA then evolved when it became clear that the unique approach to the regulation of AI systems within motorsport also address the need for global harmonisation of standards for self-driving vehicles and the next generation of AI Safety Systems.