David HolecekDirector Digital Experience at Volvo Car Group
David Holecek is the Director of Digital Experience at Volvo Car Group, based at the headquarters in Göteborg, Sweden.
David is responsible for the digital experience of Volvo cars, focusing on infotainment and connectivity. This includes in-car areas like HMI, navigation, digital assistants, displays, telematics, audio systems and more, but also extends outside the car through smartphone apps.
As part of the Product Strategy & Business Ownership department, David’s focus spans from go-to-market tactics to 10-year strategies, balancing short-term commercial goals against the maturity of technological development, all based on consumer value.
Prior to this position, David was responsible for commercial and marketing activities within the area of connectivity. Before that, David headed the Digital Marketing department at Volvo Cars for many years. This included creating a global web platform and pioneering mobile web solutions and smartphone apps.
David studied International Business Administration at the University of Gothenburg, has worked within information technology since 1990 and with digital business development since 1995.