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Mervi Heinaro
CEO & Co-Founder at FLEXOUND Augmented Audio


Mervi Heinaro, the CEO and co-founder of FLEXOUND Augmented Audio, is a fearless business leader with a successful track record in many industries. She has worked for close to a decade at McKinsey & Company, pulp & paper company Metsä Group, tractor manufacturer Valtra, largest Eastern European brewery Baltika and many others gaining deep experience in both B2B and B2C sales and marketing, strategy and business development and growth. The sporty multilingual Finn is now determined to make an audio revolution together with the Finland based international FLEXOUND team, and their disruptive augmented audio technology is now spreading quickly in the global cinema industry and soon also in automotive and other transportation industry.

Agenda Sessions

  • Improving the car audio experience and passenger comfort through energy and weight saving Augmented Audio