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August 18-20, 2020|Suburban Collection Showplace,Novi

THE ENGINE OF AUTO TECH INNOVATION

TU-Automotive Detroit has joined forces with TU-Automotive Awards, ADAS & Autonomous Vehicles, WardsAuto Interiors Conference and WardsAuto UX Conference for one year only in a Festival of Automotive.

Join us this August to Connect with the industry, Accelerate your business, Showcase your expertise, and Educate your customer.

TU-AUTOMOTIVE DETROIT POSTPONED

DETROIT, Wednesday March 25th, 2020 – COVID-19 poses a significant global health threat. In line with WHO and CDC advice, we have made the difficult decision to postpone TU-Automotive Detroit, TU-Automotive Awards and WardsAuto Interiors Conference 2020 until August.

TU-Automotive Detroit  has been rescheduled to August 18-20th, 2020 at the Suburban Collection Showplace, Novi.

Postponed until August 18-20, 2020

COVID-19 poses a significant global health threat. In line with WHO and CDC advice, we have made the difficult decision to postpone TU-Automotive Detroit, TU-Automotive Awards and WardsAuto Interiors Conference 2020 until August.

These events have now been officially rescheduled to the dates of August 18-20th, 2020 at the Suburban Collection Showplace, Novi.

TU-AUTOMOTIVE DETROIT TURNS 20

READ ABOUT HOW WE’RE CELEBRATING 20 YEARS OF AUTOMOTIVE INNOVATION
Download the brochure
GET THE EVENT NEWS FIRST
Check out the Content Hub
GET YOUR BRAND IN FRONT OF THE WORLD’S AUTO-TECH INDUSTRY
Become a Sponsor

THE C.A.S.E. OF AUTOMOTIVE TECHNOLOGY

CONNECTED. AUTONOMOUS. SHARED. ELECTRIC.

Automotive is undergoing a transformation. Not since the invention of the motor car has the industry witnessed such rapid evolution. 20 years ago, TU-Automotive Detroit launched to lead the global discussion around the future of automotive. For the past two decades, we have grown to become the premier automotive technology industry event in the world. TU-Automotive Detroit is the Engine that will power the next 20 years of Automotive innovation. Join us in 2020 and be at the center of the Automotive Revolution.

2020 SESSION HIGHLIGHT - Keynote Panel Discussion: Smart Cities & the Value of Public-Private Partnerships


  • How can companies and administrative departments collaborate to ensure the advancement of smart cities?   

  • Public-private partnerships are key to developing smart city initiatives, but one side is always catching up with the other. What must happen to change this?  

  • How can entry into public-private partnerships be eased?  

Moderator: Doug Newcomb, Senior Industry Analyst, Wards Intelligence 

Mark de la Vergne, Chief of Mobility Innovation, City of Detroit 

Tara Lanigan, Senior Customer Success Manager, May Mobility 

Jim Saber, CEO, NextEnergy 

TU-Automotive Detroit 2020 Brochure is now Available


Download the TU-Automotive Detroit 2020 brochure today for first access to the Agenda, the Speakers and details on our 20th Birthday Celebration!

And that's not all...

This year, we've kicked off the TU-Detroit campaign in a new way. We quizzed some our partners and sponsors to find out their thoughts on Automotive Technology from the past 20 years. 

We also asked them what technology they believe will have the biggest impact in the next 20. Their answers are just a download away.


THE C.A.S.E. FOR TU-AUTOMOTIVE DETROIT

Core to TU-Automotive Detroit is networking. We know that you attend not only to learn, but to meet with your peers. This event is you best chance to Connect with the industry, Accelerate your business, Showcase your expertise, and Educate your customer in 2020.

CONNECT.

Connecting with your customer is vital to doing business. TU-Automotive Detroit offers you a variety of ways to speak face-to-face with your audience.

ACCELERATE.

TU-Automotive Detroit offers multiple solutions designed to accelerate your business in 2020 and beyond. With 3,500 automotive industry leaders seeking new technologies, you can’t miss this opportunity to do business.

SHOWCASE.

With the auto tech industry in town and in attendance this is a unique opportunity to showcase the latest and most innovative technology and business solutions to a captive audience.

EDUCATE.

Demonstrate your talent, expertise, experience and passion on the stage at TU-Automotive Detroit and establish yourself as a trusted thought leader.

WHO WILL YOU MEET?


NORTH AMERICA United States and Canada

EUROPE United Kingdom, Germany, Belgium, Finland, France, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Serbia, Slovakia, Spain, Sweden, Switzerland and Ukraine 

ASIA Japan, China, Afghanistan, India, Israel, Singapore, South Korea, Taiwan and United Arab Emirates 

LATAM/SOUTH AMERICA Brazil, Chile, Mexico and Peru

OUR TOP STRATEGIC JOB TITLES IN ATTENDANCE:

// CEO
// DIRECTOR
// VP OF GROWTH
// CPO
// CIO
// DIRECTOR - EMERGING

OUR TOP TECHNICAL JOB TITLES IN ATTENDANCE:

// CYBERSECURITY
// ARCHITECT
// VP TECHNOLOGY
// VP ENGINEERING
// PRINCIPAL SOFTWARE ENGINEER

2020 SESSION HIGHLIGHT - How will Voice and HMI Open the Industry to a World of Possibilities


  • Voice is the biggest platform shift in automotive since the smartphone. How will voice recognition through machine learning and rise of in-car personal assistants enhance the user experience? 

  • As the number and size of screens increase in the vehicle, will voice technology be the best way for the driver to interact and how will this work if there are multiple screens and users in the vehicle? 

  • How can automakers transform the in-car infotainment experience to make it more innovative, appealing, responsive and interactive to their customers thus differentiating themselves among their competitors? 

Shyamala Prayaga, Product Owner – Digital Assistant, Ford Motor Company 

AUTOMAKERS

The world’s leading Automakers send representatives to TU-Automotive Detroit each year. With the entire automotive technology ecosystem represented, this is where the new technologies, new trends and new business models are discussed.

If you’re with an Automaker you qualify for complimentary passes to TU-Automotive Detroit. These passes include access to all conference sessions, access to 250+ visionary speakers, the chance to meet with 200+ technology providers, and memorable experiences such as live demonstrations and the ACM Field Trip.

2020 SESSION HIGHLIGHT - From Startup to Automaker – What’s the Best Way to Integrate a  Startup into a Traditional Business?


  • The need for an “out of box” business model to retain and motivate a newly integrated startup  

  • Getting a cross functional team together to work innovatively and efficiently  

  • Should startups be integrating into a traditional automakers way of life, or should the separation always exist in order to stimulate innovation?  

Mark Frohnmayer, Founder, Arcimoto

STARTUPS

Start-ups are redefining automotive. And we have created NEW opportunities for the more innovative start-ups to Connect with automakers, Accelerate their business, Showcase their expertise, and Educate the industry in 2020.

We offer a limited number of start-up rate tickets which are available here. You can also apply here for discounted exhibiting opportunities. In 2020, we will also be hosting Start-up Elevate, unique session offering the best innovators in the industry the chance to showcase their technology on the main stage.

SPONSORS & EXHIBITORS

200 EXHIBITING COMPANIES

More than 200 companies exhibit at and sponsor TU-Automotive Detroit each year. As the world’s largest B2B automotive technology conference, we offer technology companies and solution providers a uniquely large, senior, and international audience.

•BUILD BRAND AWARENESS    

•ENGAGE DECISION MAKERS      

•LAUNCH NEW PRODUCTS AND SERVICES

TU-AUTOMOTIVE AWARDS

At TU-Automotive Detroit, we love to take the opportunity to celebrate industry success. That’s why we host the annual TU-Automotive Awards!

These prestigious and anticipated awards celebrate the best talent, products and services across automotive technology the night before TU-Automotive Detroit. Join the biggest companies for the TU-Automotive Awards party on August 18, 2020! The shortlist is now available. The winners will be announced during the TU-Automotive Awards party.

Platinum Sponsors

BOOK YOUR STAY!

Take advantage of TU-Automotive's exclusive discounts on your stay in the home of automotive.

Automotive technology REPORTS, ARTICLES AND STORIES

We've gathered the best automotive technology insight from our partners TU-Auto, WardsAuto and Wards Intelligence.

From EBooks to Interviews, from Press Releases to Intelligence Reports, it's all here!