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The world’s leading Automakers send representatives to TU-Automotive Detroit each year. With the entire automotive technology ecosystem represented, this is where the new technologies, new trends and new business models are discussed.

If you’re with an Automaker you qualify for complimentary passes to TU-Automotive Detroit. These passes include access to all conference sessions, access to 100+ visionary speakers, the chance to meet with 150+ technology providers, and memorable experiences such as live demonstrations and the GENIVI Networking Party.


Automakers and members of the Government are able to attend the event on a complimentary basis. 

Please note - to claim your free pass you must register with your company email address. 

  • Premium conference sessions led by visionary speakers 
  • Networking Event App  
  • Exhibition of leading technology providers
  • On-Floor Seminars and Live Demonstrations Programme 
  • Networking parties including the GENIVI Reception on August 19th 
  • Lunch and Refreshments

2020 SESSION HIGHLIGHT - From Startup to Automaker – What’s the Best Way to Integrate a  Startup into a Traditional Business?

  • The need for an “out of box” business model to retain and motivate a newly integrated startup  

  • Getting a cross functional team together to work innovatively and efficiently  

  • Should startups be integrating into a traditional automakers way of life, or should the separation always exist in order to stimulate innovation?  

Mark Frohnmayer, Founder, Arcimoto 


In 2020, TU-Automotive Detroit is 20 years old!

We will be celebrating 20 years of Automotive Technology and looking forward to the next 20. You’re invited to join us as we celebrate our 20th Anniversary in style.

2020 SESSION HIGHLIGHT - Keynote Panel Discussion: Smart Cities & the Value of Public-Private Partnerships

  • How can companies and administrative departments collaborate to ensure the advancement of smart cities?  
  • Public-private partnerships are key to developing smart city initiatives, but one side is always catching up with the other. What must happen to change this?  
  • How can entry into public-private partnerships be eased? 

Moderator: Doug Newcomb, Senior Industry Analyst, Wards Intelligence 

Mark de la Vergne, Chief of Mobility Innovation, City of Detroit 

Tara Lanigan, Senior Customer Success Manager, May Mobility 

Jim Saber, CEO, NextEnergy 


Each year TU-Automotive brings over 3,500 of the world's leading automotive technology companies to the home of automotive - Detroit, Michigan.

In its 20th year, TU-Automotive Detroit will be celebrating 20 years of Automotive Technology and looking forward to the next 20.

2020 SESSION HIGHLIGHT - How will Voice and HMI Open the Industry to a World of Possibilities

  • Voice is the biggest platform shift in automotive since the smartphone. How will voice recognition through machine learning and rise of in-car personal assistants enhance the user experience? 

  • As the number and size of screens increase in the vehicle, will voice technology be the best way for the driver to interact and how will this work if there are multiple screens and users in the vehicle? 

  • How can automakers transform the in-car infotainment experience to make it more innovative, appealing, responsive and interactive to their customers thus differentiating themselves among their competitors? 

Shyamala Prayaga, Product Owner – Digital Assistant, Ford Motor Company