Andre Nitze-NelsonHead of Future Digital Experience at BYTON
Andre Nitze-Nelson joins us at TU-Automotive Detroit 2020 as a speaker on Fuelling Innovation and Design with a User-Centric Approach.
Andre Nitze-Nelson (Dre) is the Head of UX/UI Design at BYTON. He brings a passion for the dynamics of the transportation industry.
As a manager of digital products, he utilizes a user-centered design approach to help to envision the future, work smarter, and to create seamless user experiences. His passion is to develop future mobility experiences and turn good ideas into marketable products drives innovation.
His background of over 18 years in user centered product development includes founding two digital communications agencies. Dre’s entrepreneurial approach is particularly well suited to EV start-up BYTON, which is working to fundamentally reshape the in-car user experience.