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Gianni Uglietti is VP Marketing of the Smart Automotive Business Line at IDEMIA, the global leader in Augmented Identity. Gianni held various technical and marketing positions in the telecom and digital security industry and is today responsible for the automotive offering management with a dedicated focus on how digital identity and biometrics can reinvent the driver and passenger experience. Fluent in English and French as well as a native Italian speaker, Gianni holds both a master degree in telecommunication engineering and an MBA.