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Since joining SBD in 2011, Mo has contributed to the Connected Car team by authoring reports, creating new products and managing projects for several global OEMs. Mo’s early experience includes an initiative in the US market to help a competitive OEM design its next generation telematics on-boarding experience. More recently, Mo has taken a leading role in shaping SBD’s mobility practice, and is involved in the scoping, planning and execution of several consumer-based mobility studies, in addition to providing strategic support to OEM clients in the development and launch of connected service platforms and Infotainment solutions.