Peter VirkDirector of Connected Car, Strategy, Future Technology and Infotainment at Jaguar Land Rover
An entrepreneurial leader in a new era of smart innovation with the ability to put others first, motivate teams to drive new revenues and digitalisation initiatives across our organisation
Initially joining the automotive industry over 20 years ago I have been driving innovation in the area of Infotainment and Connected Car. In this new phase of the connected customer, I’ve delivered several 'technology-firsts' and I am now developing the future digital products and services as the Director of Connected Car and Future Technology at Jaguar Land Rover. We take core components from automotive, cloud and consumer electronics to unlock new revenues and transition to subscription services by utilising relationships with start-up companies and partners. I am leading our company down exciting new paths, forever innovating and driving Jaguar Land Rover's forward.