Drive Time Metrics
Connected Cars unlock the potential for anonymous data from millions of vehicles to provide deep understanding of in-vehicle listening – the holy grail of media analytics.
More audio is heard in vehicles than anywhere else, yet in this digital age what people actually listen to is still unknown, and Media badly needs this intelligence.
Drive Time Metrics (DTM) solves this with an analytics platform providing:
- Holistic in-vehicle listening analytics for Media
- Incremental recurring revenue streams and customer insights for Automotive
- Significant next-gen opportunities
DTM is achieving rapid adoption by automobile manufacturers across the global industry, as well as strong engagement from the media industry, and will launch first services during 2019.