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Immersion is a leader in the development of haptic technology, used to create digital simulations of touch. Immersion licenses technology solutions and know-how to help its partners and customers to incorporate the excitement and energy of haptics in their product offerings. In automotive, Immersion provides solutions for implementing haptics in interactive touch surfaces. With haptics, automotive OEMs and their suppliers can improve system performance and durability, increase capabilities, improve usability, and streamline interior design. Haptics brings unique features to the car and elevates the automotive experience.