Is the future Autonomous?
Interview with Rodrigo Caetano, Global Business Development Manager, Scania CV AB
Is the future Autonomous? What challenges to achieving an autonomous reality?
No question about the future being autonomous. For sure it is!
On that, any solution needs to be practical from a customer point of view, and not necessarily the most technically advanced. Important is to put the needs and requirements of the citizens first in order to deploy a technical solution that meets the customer’s very needs and requirements. The system should not be only treated as M2M devices for enterprises, but focus on the end user: the traveller.
Technically, the big challenges today is to make a vehicle to operate in any condition with the state of the art safety and security standards. The mindset and educational level of the society is also important as the citizens need to learn about and trust the technology.
Regulatory bodies also need to speed up to solve the legislation issues that prevents deployment of AVs. But, as mentioned before, all in accordance with the right level of safety and security standards required.
On another end, autonomous vehicles represent an exceptional opportunity to change urban mobility as long as it is integrated to the public transport network, shared and seamless.
How will autonomous change business? Will we see the traditional OEM business model evolving?
The aim of having autonomous vehicles from an OEM perspective is to offer a scalable multimodal solution built on a common platform which is practical, seamless to transit between different modes, and inclusive. Said that, obviously we shall see a change in business models as the new technology is disruptive.
Sustainability, urbanization and digitalization are global trends and have clear impact on our industry as we see the need to adapt and build a new business mindset. Digitalisation is already transforming society in many ways, and so the transport system too. The answer to address the challenges are special focus on Electrification, Autonomous and Connectivity. This will surely drive transformation in business models as new transportation use cases emerge and the competitive landscape changes. Use cases drive business models, value chains, and strategic decisions.
In just 2 sentences, what can our audience expect to learn from your session The Business Aspects of Autonomous Commercial Vehicles?
The forming autonomous ecosystem is changing the competitive landscape and creating new business models and opportunities. Learn about the challenges and how Scania is addressing the challenges ahead.
Autonomous vehicles will be provocative and disruptive to business and society. I will share the reasons for the need of changing the mindset from a business perspective.
WHAT WILL BE THE NUMBER 1 TAKEAWAY FOR THE AUDIENCE BE?
In short, how Scania and the market are addressing the challenges ahead.
What are you most looking forward to at TU-Automotive Europe?
I’m seeking after connecting with peers, learn from the various approaches and learn what is happening in a fast forwarding industry.
As well, I hope to contribute for others to learn from me representing the heavy commercial vehicle industry.