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Assaf has over 20 years of experience in marketing, product management and sales. He served as marketing and sales director at NICE Systems (NADSAQ:NICE), and as VP Marketing at eglue Business Technologies, which was acquired by NICE. Assaf has also led product management teams at Amdocs (NASDAQ:DOX) and XACCT, a provider of mediation systems acquired by Amdocs in 2004. Assaf has a B.Sc in Computer Science and Business Administration from the Hebrew University of Jerusalem.