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Eyal Mayer
Head of Innovation at Mercedes Benz R&D Tel Aviv


Eyal Mayer is Daimler AG's Head of Innovation at the newly-established Research and Development center in Tel Aviv. Eyal is responsible for the firm’s partnerships with the local ecosystem, including startups, universities, accelerators, and local VCs in which Daimler acts as an LP. In addition, Eyal provides mentoring and counseling for various startups.

Prior to joining Daimler AG, Eyal managed the investment team at the Israeli office of Innovation Endeavors (previously Marker LLC). In this capacity, he was involved in all of the fund’s activities in the country, including deal flow, attending board meetings, and mentoring CEOs of a number of portfolio companies. In addition to his local responsibilities, Eyal was also a member of Innovation Endeavors' global investment team and participated in all fund-wide processes.

Born and raised in Israel, Eyal moved to the US after completing three years of mandatory military service, spent 12 years in New York, and returned to Israel in 2010. In New York, he held several managerial positions, including an associate position in a management consulting firm, and a vice president position in the technology division of Morgan Stanley. Following his tenure at Morgan Stanley, Eyal founded a startup in Israel in the bitcoin space.

Eyal holds a bachelor’s degree from Columbia University, magna cum laude, with dual majors in computer science and economics, as well as an MBA from NYU’s Stern School of Business, with concentrations in finance and IT/operations management.

Agenda Sessions

  • Startup Elevate! Once again TU-Automotive Europe will showcase hot new start-ups who will take to the virtual stage to demo their innovations, in this fast-paced feature! Each Startup receives only 5 minutes to win the coveted best start-up.