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George de Boer
Global Director of Marketing Automotive at TomTom


George de Boer is Global Director of Marketing Automotive, and Tech Evangelist at TomTom. Since 2019, George de Boer has overseen the strategy and marketing of TomTom’s offering towards the automotive industry. As one of Europe’s leading automotive experts, George is committed to TomTom’s vision of shaping tomorrow’s mobility.

Since joining TomTom in 2006, George has been developing and marketing accurate real-time and historical traffic solutions and maps. In 2013, he set up TomTom Telematics’ partner eco-system, encouraging joint commercial activities and open innovation. From 2016, he oversaw the business development of TomTom Telematics’ Connected Car solutions, bringing data from different vehicle sources together and enabling associated industries to build Mobility as a Service solutions.

Prior to TomTom, George worked at CGI managing security and IT infrastructure projects. He holds a degree in Electrical, Electronics and Communications Engineering from The Hague University.

Agenda Sessions

  • The Future of In-Vehicle Navigation Systems