TU-Automotive Europe is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.


Gideon Bullock
Head of User Experience at Toyota Connected Europe


Gideon is Head of User Experience at Toyota Connected in Europe. The teams at Toyota Connected are pioneering tailor-made mobility services made possible by harnessing data, predictive intelligence and rapidly emerging technologies coupled with Toyota’s global Mobility Services Platform.

Over a career spanning 25 years in technology he has experience ranging from being part of London’s very first Web Design company in the early 90’s to joining Skype as an early stage start up in the early 2000’s. This gave him a taste for working in start-ups and a chance meeting lead him to working at a Y-Combinator backed music start-up where he helped scale the design and product teams from 7 people to 150 and took an idea global. It was this early exposure to lean methodologies and product development processes that he has taken with him and applied to a series of early stage start-ups, from health care to fintech. He is now applying this experience as part of one of the world’s largest automotive manufacturers who have seen the need to move towards mobility solutions for all.

Agenda Sessions

  • Fireside Chat: 'Stop acting like a startup' and other tales of digital transformation