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Hans-Peter Kleebinder
INDEPENDENT expert & thought leader for SMART Mobility & SMART Cities & MaaS at WhatzMobility


Hans-Peter is an INDEPENDENT expert and thought leader for SMART Mobility, SMART Cites and Mobility-as-a-Service. He works as an international speaker, curator, moderator as well as innovation and VC scout with 24 year experience @BMW, MINI and Audi as General Manager, Chief Marketing Officer, Chief Sales Officer and Chief Customer Officer. His footprints include global launch of the BMW 3Series, first digital platforms for BMW Group, the brand and market launch of MINI, market leadership at Audi, both in Germany and establishing Social Media strategy and operations, concluding as head of the Audi Customer Dieselgate Taskforce.

He acts as member of the advisory board of the German Association of eMobility (NGO) and is launching a CAS Executive Education Programme >Smart Mobility Management driven by SMART Data & SMART Cities> at Executive School for Management, Law and Technology @University St. Gallen/Switzerland.

Hans-Peter holds a doctoral degree in Marketing, master in business administration and bachelor in psychology from University of St. Gallen and Munich University. His family with three kids lives in the Munich outback and in the Tirol mountains in Austria. He drives a MINI Clubman and Bully T6 and looks forward to his Microlino.

For him mobility is a basic human need, right and the fundament for our personal autonomy and for liberal and prosperous societies. He personally follows a holistic path supporting intermodular seamless mobility of persons, goods and data which is user centric and driven by customers. With smart mobility and smart cities enabled by digitalisation we have now the chance to conquer back our personal autonomy and to improve the quality of our lives for us and our future generations.

Agenda Sessions

  • Chairperson's Opening Remarks

  • Chairperson's Welcome

  • Panel Discussion: Smart Mobility and Curb Congestion