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Lars Klawitter is Executive Director of the Strategic Business Unit at InMotion Ventures, Jaguar Land Rover’s mobility business and venture capital arm.
Lars has been in senior roles in the tech industry for over 20 years. In 1994, whilst studying computer science, he co-founded ASK, a digital imagining company and by 1999 he was CTO at Munich based digital signage startup friendlyway AG. In 2002 Lars moved into his first role in the automotive industry at BMW, working on large-scale IT projects. This led him to his first role at Rolls-Royce Motor Cars, as Chief Information Officer and later heading up its Bespoke business. He is also a successful angel investor and non-executive board member at several mobility start-ups.
At InMotion Ventures, Lars leads the development of proprietary mobility services and their integration into Jaguar Land Rover products and services. He also oversees strategic partnerships, alignment on government affairs and acts as an internal consultant.
Lars studied at Technical University of Munich and University of Hagen and holds a Master’s Degree in Computer Science. He is married and lives in West Sussex.