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Nathaniel Giraitis Director of Strategy at Smart Design

Profile

Part detective, part designer, Nathaniel Giraitis directs the user insight and design strategy efforts for Smart Design. He is passionate about getting to the root of people’s emotional and behavioural needs and pushes companies to focus on building customer experiences rather than just creating products. He was part of the team that designed the New York “taxi of tomorrow” and now works with transportation companies to design mobility services.