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Rebecca Mahnke
EU Sr. Marketing Manager for Alexa Automotive at Amazon


Rebecca Mahnke is the EU Sr. Marketing Manager for Alexa Automotive at Amazon, where she cooperates with automakers to develop Go-to-Market strategies and educates partners and customers about voice in the car.

Prior to working with Amazon, she grew and led the Sales and Marketing stream for the new Smart Home area within E.ON. Here she developed initiatives to make customers’ home more connected.

Rebecca’s automotive background began at BMW Group. First in the role for experimental Brand Awareness and later on in the field of Digital Marketing for BMW’s previous carsharing provider DriveNow.

Agenda Sessions

  • Panel Discussion: Changing your strategy to create a better User Experience