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Reinhard Jurk, Senior Technical Expert at BMW for Location Based Services, has held various positions in the connected vehicle area, ranging from product management to information technology and engineering. Starting out from the initial connectivity drivers like e-call and infotainment services, he moved into cloud services for autonomous vehicles. Today he's working on bringing the classical location based services like navigation and the location intelligence necessary for autonomously driving vehicles together - leveraging the power of vehicle generated data.