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Rich is the co-founder of Claro partners an insights-driven innovation firm that transforms understanding of human needs into new products, services, business models and organisational transformations. Rich’ core skill is envisioning the big picture and making sense of how it connects to people’s lives, from insight generation and designing future scenarios to leading teams to build them. Rich leads designers, social scientists and business strategists to create better customer experiences across mobility, financial services, healthcare, consumer electronics, travel, retail, and global development. With 20 years of professional experience in user-centred-innovation, Rich previously acted as director of user experience at Studio Archetype and Sapient.