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Scott Lyons leads the SYNC AppLink European Business, Partner & Strategy Development initiative within the Connected Vehicle Platform & Products Organisation at Ford of Europe.
Based in Berlin, Germany, Lyons is responsible for creating awareness and ultimately initiating partnerships with the app developer and start-up community in order to ensure their experiences are enabled to work with SYNC AppLink, Fords connectivity solution which enable drivers to voice control smartphone applications. In addition, Lyons co-founded MakeItDriveable the start-up program that engages with app developers and digital service providers interested in working with Ford. The program has gone on to host events in Tel Aviv, Dublin, Berlin and Paris.
Lyons joined Ford in February 2013 from Motorola Mobility where he was director of International Market Development and led a global team responsible for external developer engagement and business development within the MOTODEV organisation.
Prior to that Lyons held positions at WPP interactive agency Digit London as commercial director – leading the award-winning Vodafone and Motorola accounts respectively – and co-founding London-based agency Sugar Ltd. – a pioneer in the webcasting and digital creative industries.
Lyons began his career with time spent in both the press relations and on air promo departments at MTV Networks in New York, working on a variety of high profile programming including the “MTV Movie Awards”, “Unplugged” and the “Video Music Awards”.