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Sofia is Director of Strategy & Product Management at WirelessCar. She is devoted to re-defining service in the connected world applied on automotive business. Pushing the boundaries of digital transformation and the connected lifestyle has been a red thread throughout Sofia’s career and for all the companies she has worked for. Smartphones for nurses and doctors, connected machines and driver coach app are some of the products that have engaged Sofia as CEO, director of R&D and Director of Digitalization of Research. Sofia holds a M.Sc. degree in physics and her experience in embedded systems, cloud services, industrial IoT and innovation driven business development is based on exciting years at e.g. Ericsson, Telenor, Alten, Ascom, Vinnter, Autoliv. However the source of new inspiration comes from new and fearless startup companies.