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Sophia Nadur
Global e-Mobility Marketing & Innovation Director at BP plc.

Profile

Sophia Nadur is BP's Global e-Mobility Marketing & Innovation Director. As the marketing & innovation lead within BP's Advanced Mobility team, Sophia leads the development of global marketing strategy and a multi-year innovation pipeline in electrification and related mobility product and service categories.

At BP, Sophia is helping to create consumer-focused businesses that enable sustainable movement of people, goods, & services using EVs, CAVs, and related transport-linked tech platforms. The tech is cool – really cool - but she cares more about what the tech can enable to help democratise advanced mobility services and delight cities & citizens. Through focusing on understanding deeply met/unmet needs and then translating them into (branded) mobility products and services, she believes it will nudge more folks to adopt EVs and new transport modes. She sits on the AMU Leadership Team. Before BP, she worked for 25+ years as a global marketer & innovator in the consumer goods & services industry across the globe (Coca-Cola, Mars, Kraft/Mondelez, Unilever). She also ran her own award-winning startup and even found time to qualify as a lawyer (both beneficial mid-life crises). She holds a Warwick MBA as well as degrees in science (McGill) and law (London).

Agenda Sessions

  • What Will it Take to Get “Auntie Beryl” to Adopt an EV?

    13:10