TU-Automotive Europe is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.


Vidar Andersen Founder at +Andersen+Associates


Vidar Andersen is a Norwegian serial startup entrepreneur, investor, educator and advisor to
international corporations and organisations on innovation, currently based in Dusseldorf, Germany.

In 2015, he was recognised by the Wirtschafts Woche, a German best-selling business publication, as
one of the most important people in the German startup scene.

Vidar founded his first software development company in 1997. In the following years he helped e.g.
Statoil, Shell, Esso, The Norwegian Ministry of Education and the Royal Norwegian Government, with
what we today would call outsourced innovation and digitalisation.

In 2001 he co-founded the enterprise content management system "Plone", in use by NASA, Yale, the
CIA, the FBI, Lufthansa, Deutsche Telekom and many more.

After almost 10 years helping enterprises, GOs and NGOs innovate and digitalise in Norway, he moved
to Germany in 2005 and served for nearly five years as Head of Digital at the lead agency for digital
media to T-Mobile International in Cologne.

In 2013 he founded +ANDERSEN & ASSOCIATES (plusandersen.com) to better serve the companies
that kept requesting his expertise on innovation, helping them prepare for tomorrow today - the startup
way - through science and entrepreneurship. Customers of Andersen include Deutsche Telekom, Philip
Morris International, Telefónica, BARCO, ABInbev, The International Iberian Nanotechnology
Laboratory (INL), Bertelsmann, Mediengruppe RTL, AXA, Vebego, Yello, Henkel and more iconic brands
under NDA.

He's been an invited speaker at places like Stanford, Cambridge, SxSW, Web Summit, LeWeb, London
Intrapreneurship Conference and in 2017 as a stand-in keynote speaker for the Minister of Economic
Affairs of the German state of North-Rhine Westphalia (NRW).