Speakers at TU-Automotive Europe
Amazon at TU-Automotive Europe 2019
Panel Discussion: Changing your strategy to create a better User Experience
- How to make the car smarter but easier for the driver to navigate?
- Is HMI and voice interaction the key to a great user experience?
- Are we adding too many features making UX too complicated?
- Increasing the UX through innovative design
Rebecca Mahnke, EU Sr. Marketing Manager for Alexa Automotive, Amazon