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Amazon at TU-Automotive Europe 2019

Panel Discussion: Changing your strategy to create a better User Experience

  • How to make the car smarter but easier for the driver to navigate?
  • Is HMI and voice interaction the key to a great user experience?
  • Are we adding too many features making UX too complicated?
  • Increasing the UX through innovative design

Rebecca Mahnke, EU Sr. Marketing Manager for Alexa Automotive, Amazon