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Toyota Connected Europe

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Toyota Connected Europe at TU-Automotive Europe 2019

Fireside Chat: 'Stop acting like a startup' and other tales of digital transformation 

Many OEMs, like Toyota, are investing significantly in creating new digital products and services. But how do you invest in creating a new process, culture and mindset at the same time to truly transform an organisation? Without these conditions for success, OEM’s risk wasting investment to the detriment of the customer experience and the business.

Gideon Bullock, Head of UX, Toyota Connected Europe

Interviewer: Lexi Cherniavsky, Client Partner, Ustwo

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