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Thanks Mark for answering our questions.


Mark Thomas is the VP of Marketing and Alliances at Ridecell. He is responsible for marketing Ridecell to all audiences and creating industry partnerships and alliances.

Ridecell Fleet Ops is a first. It is a fleet operations platform designed specifically for shared fleets. It shortens vehicle downtime from hours and days to minutes by intelligently automating field service workflow and dispatching the appropriate labor teams. The platform is not just for Ridecell customers but for any service provider running a shared mobility service, no matter which platform they use to power their fleet.


Ridecell helps companies build and operate profitable shared mobility businesses. With the company’s High-yield Shared Mobility™ SaaS Platform, business services, and ecosystem partners, Ridecell customers maximize three key profit drivers: customer experience, fleet utilization, and operational efficiency.

Founded in 2009, today Ridecell powers some of the most successful shared mobility services in cities across Europe and North America. These services include ZITY from Ferrovial and Groupe Renault, Gig Car Share from AAA, Blu Smart EV Ridesharing Service, and Karma Mobility Experiences from Karma Automotive.

Ridecell is headquartered in San Francisco, California, with more than 170 employees in offices across the globe.

Today’s carsharing and ridesharing services rely on manual processes and patchworked systems to maintain their fleets. Taking hours or days to clean, refuel, or repair a vehicle means lost revenue and increased costs.

Ridecell Fleet Ops uses machine learning and data modeling to automate fleet tasks and labor management, speeding the time it takes to generate, dispatch, and service a vehicle-related job in the field from hours to minutes. These operational improvements ensure there are always enough available vehicles to meet demand, cars are in the right place at the right time, and customers access cars that are safe and ready to go. By minimizing fleet downtime and service costs, Ridecell helps shared mobility operators maximize revenue opportunities.