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Interview with Robert Bosch LLC, shortlisted for the Automotive AI Product/Service of the Year

Thank you Jason Zink for taking the time to speak with us. 


Jason Zink holds the position of Technical Expert at Car Multimedia for Robert Bosch, LLC. As the product lead and co-creator of the Virtual Visor, he currently oversees all aspects of the product design including the development of the electrical, mechanical, and software design. Since the inception of the product, his primary role on the team has been creating the proprietary algorithm that powers the Virtual Visor.

The AI category perfectly captures the essence of what is unique about the Virtual Visor.  The traditional sun visor is one of the only automotive components that hasn’t changed much over the past 100 years.  The Virtual Visor reimagines the sun visor from the ground up with AI at its core.  Recent advances in AI based occupant monitoring have enabled a deep understanding of the passenger and the environment they occupy, allowing us to automate and improve on and the sun visor functionality in every dimension.



The Bosch Virtual Visor replaces the traditional sun visor with a transparent liquid crystal display.  Utilizing a monitoring camera, the Virtual Visor intelligently blocks only the portion of the visor where the sun would be striking the driver’s eyes while leaving the rest of the visor transparent.  This leads to drastically improved visibility through the visor and at the same time automates adjustments to the visor, leaving the driver to focus on the road ahead of them.  The Virtual Visor blocks the sun, not your view!


Bosch is a multinational engineering and electronics company that is widely known for being the largest automotive supplier in the world. Having established a regional presence in 1906 in North America, the Bosch Group employs 35,000 associates in more than 100 locations, as of December 31, 2018. According to preliminary figures, in 2018 Bosch generated consolidated sales of $14.5 billion in the U.S., Canada and Mexico. In your car, at home, or at work — Bosch technology shapes many areas of life.