INTERVIEW WITH Velodyne Lidar, NOMINATED FOR HARDWARE SUPPLIER OF THE YEAR
Thank you Anand for taking the time to talk to us.
MEET THE SHORTLIST - VELODYNE LIDAR
Anand Gopalan is Velodyne Lidar’s Chief Executive Officer.
Anand is a seasoned semiconductor executive with experience building and leading world-wide engineering organizations for the development of products in consumer, networking and enterprise domains. He has grown and managed organizations through deep and dynamic business model transitions and successfully delivered on a wide array of high-speed mixed signal, optical and RF products.
Anand holds a BE degree in Electronics from Mumbai University as well as MS and PhD from the Rochester Institute of Technology in Electrical engineering and Microsystems engineering.
Velodyne had a banner year in 2019. We are a company that continuously innovates and introduces new perception solutions to advance safer mobility. In 2019, Velodyne introduced the Puck 32MR™ sensor, a compact sensor with best in class capabilities. Following that, we introduced the Alpha Prime™, the most advanced lidar sensor on the market. We were pleased to showcase our diverse product portfolio with sensors that provide surround, directional, long- and close-range capabilities.
We are also extremely proud of our partnerships, with development and integration of our automotive hardware products and services into vehicles that are being currently being sold to the consumer. Last year we announced that we had shipped a cumulative total of 30,000 lidar sensors with a total value of half a billion dollars. This achievement underscores Velodyne’s lidar market leadership and ability to deliver a broad portfolio of lidar sensor products at mass production levels.
In 2019 we also announced that we are scaling production by licensing core lidar technology to Tier 1 supplier Veoneer for a long-term, high-volume manufacturing agreement with a global automaker. Veoneer is developing and commercializing the next generation of lidar systems for automotive application using Velodyne's scalable auto-grade lidar sensor, core 3D software technology and proprietary lidar ASIC engine. Both companies will contribute key components, technologies, know-how and other intellectual property needed to optimize the next generation of affordable, high performance lidar for the automotive market.
The first application will be in the RoboTaxi segment, and Veoneer will serve as the primary commercial and technical interface to customers for awarded business.
In October 2019, Velodyne announced an agreement with Hyundai Mobis to launch a new lidar-based advanced driver assistance system (ADAS) that integrates Velodyne lidar technology and Hyundai Mobis cognitive software. The Velodyne Velarray™-based system is designed specifically for ADAS in consumer vehicles.
In the Velodyne and Hyundai Mobis partnership, the companies will commercialize their first lidar system for ADAS in 2021 for awarded mass production programs. They will initially provide the system to Asian markets with expansion plans later to automakers in North America and Europe. The new lidar system will complement camera and radar technologies developed by Hyundai Mobis, enabling the company to offer a robust sensing technologies portfolio for driver assistance and advanced vehicle safety. The partnership is key in the companies’ vision for a future of low-cost lidar-based safety systems as part of their global ADAS and autonomous vehicle (AV) partner strategy.
ABOUT VELODYNE LIDAR
Velodyne provides smart, powerful lidar solutions for autonomy and driver assistance. Velodyne is known worldwide for its portfolio of breakthrough lidar sensor technologies. Velodyne’s founder, David Hall, invented real-time surround view lidar systems in 2005 as part of Velodyne Acoustics. Mr. Hall’s invention revolutionized perception and autonomy for automotive, new mobility, mapping, robotics, and security.
Saving lives through safe mobility is Velodyne Lidar’s mission, and they drive industry collaboration with the aim of expediting autonomous mobility and to educate the public about safety. Autonomous technology is still new and rapidly developing. Velodyne invented the 3D, 360-degree surround-view lidar sensor, a sensor that uses laser beam technology to detect and “see” objects and surfaces. Lidar determines objects’ distance, size, direction of movement and speed.
The pinnacle of this effort was Velodyne Lidar/ “World Safety Summit on Autonomous Technology,” a free event designed to advance the potential of autonomous vehicles, held at Levi’s Stadium in Santa Clara, CA. The concept was developed by Velodyne Lidar Chief Marketing Officer, Marta Hall and the mission is to advance understanding of the safety benefits that can be achieved with AVs, and increase consumer awareness on how AVs will revolutionize transportation.
Velodyne’s high-performance product line includes a broad range of sensing solutions, including the cost-effective Puck™, the versatile Ultra Puck™, the autonomy-advancing Alpha Prime™, the ADAS-optimized Velarray™, and the groundbreaking software for driver assistance, Vella™.
Applications for Velodyne Lidar's technology include autonomous vehicles, advanced driver assistance systems, mapping, security, and unmanned aerial vehicles. Velodyne's sensors have a range of up to 300 meters and can be used for immediate object detection without additional sensor fusion. When in use on a moving vehicle, a Velodyne sensor can create a precise image of the road ahead, including detailed street signs and foliage.