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Jun 06
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9:00am - 9:20am 20 mins
TU-Automotive Detroit 2018
The Battle for Miles and Minutes
  • Roger Lanctot - Associate Director, Strategy Analytics

Soon the auto industry will no longer be defined by number of units sold, but how many miles are driven and how long is spent in the vehicle. So how will this new battle play out?


  • Get to grips with how to increase consumer usage of in vehicle connected services with radical strategies such as subsidizing connectivity and even compensating drivers for the miles driven! 
  •  Extrapolate how to gain real value from miles and minutes driven through the integration of monetizable digital services from a variety of providers
  • Consider how to increase the adoption and usage of EVs via car sharing/ride hailing and subscription-based vehicle access to prove their economic viability to the world
9:20am - 9:40am 20 mins
TU-Automotive Detroit 2018
Exclusive Headline Presentation from Audi of America
  • Cian O’Brien - Executive Vice President and Chief Operating Officer, Audi of America
9:40am - 10:20am 40 mins
TU-Automotive Detroit 2018
More Headlines Coming Soon!
10:20am - 11:00am 40 mins
Networking Coffee Break
11:00am - 11:20am 20 mins
TU-Automotive E-Mobility Detroit 2018
The Realities of EV Forecasting
  • Jeff Huron - Connected Car Specialist, SBD

Market forecasts are complicated to perform correctly and are often influenced by personal or company objectives. Forecasters frequently neglect to consider the past when predicting the future.

  • Get to grips with EV forecasts from the last decade to understand which have under- and over-shot the actual market. What are the reasons for these forecasts not meeting reality?
  • What knowledge and techniques can you apply in your organisation to avoid being misled by the many EV predictions hitting the headlines?
  • Discuss pending market disruptors that could shift our expectations up and down to set out guidelines for the electric future
11:20am - 11:40am 20 mins
TU-Automotive E-Mobility Detroit 2018
Building the New Age Vehicle Company from the Ground Up
  • Ken Stewart - Chief Business & Technology Officer, Karma Automotive

We are in a very unique and exciting period for the industry. New trends are driving innovation and new players are rising to meet the challenges. But what does it take to be a successful new age OEM?

  • Ge to grips with how a new age automaker views the key automotive drivers from electrification and connectivity to shared mobility and autonomy
  • Combine both vehicle software and hardware tech. effectively to compute vast amounts of data from sensors continuously and lay the foundation for a new age electric vehicle
  •  Get the customer interface right – Build brand recognition and customer satisfaction through creating a user experience which streamlines services seamlessly 
11:40am - 12:00pm 20 mins
TU-Automotive E-Mobility Detroit 2018
Integrating EVs into Ride Sharing Models
  • Kelly Helfrich - Manager, Electric Vehicles, GM - Maven
12:00pm - 12:20pm 20 mins
TU-Automotive E-Mobility Detroit 2018
Mobility as a User Enterprise
  • Amer Akhtar - COO and Head of US, XPT Global

Who will be left behind? The trend from product sales to mobility-as-a-service will present significant opportunities for auto industry disruption from non-traditional players such as Tesla, NIO and Uber over the next decade. Amer Akhtar, COO of US XPT, a division of NIO, will discuss:

  • Transition from Product to Service Model. Certain factors, such as user demand shift, government intervention, technology over manufacturing prowess, electrification and autonomous drive systems have led a change in mobility opportunities.

  • Prioritized Markets. All markets are not created equal. A geographic focused approach will define the best product to market fit. One must consider trends such as urbanization, sustainability, and a government's declared intention to address mobility requirements.

  • Novel Business Models. Mobility-as-a-service transcends traditional product sales. The ingredients for a fully formed strategy may include car share, ride share, delivery services and power-as-a-service, to name a few.
12:20pm - 2:00pm 100 mins
Lunch & Networking Break
2:00pm - 2:40pm 40 mins
TU-Automotive E-Mobility Detroit 2018
Urban Mobility on Demand: Utilizing ELSVs in providing a First and Last Mile Solution
  • Kris Bailey - COO, Electric Cab of North America
  • Erica Stein - Director, Advanced Solutions Group, United Rentals
  • David Bruemmer - CEO, Adaptive Motion Group
  • Russ Ziegler - Strategic Accounts Manager, Polaris Industries

Innovation is key to drive change when it comes to transportation planning and execution. This panel of experts in logistics, operations, robotics and manufacturing bring together a model that will revolutionize the way people get around in their cities.

  • Partner and develop innovative and scalable solutions utilizing neighbourhood electric vehicles to connect people to public transportation
  • Manage your fleets effectively by getting accurate positioning systems in place (Smart Roads) and real-time data through telematics devices
  • Change communities attitudes around using their cars on a daily basis, reducing carbon emissions, traffic congestion and driving economic re-development in transit
2:40pm - 3:00pm 20 mins
TU-Automotive E-Mobility Detroit 2018
Hydrogen Fuel Cells – The Right Power Source for ULEVs?

Hydrogen fuel cell powered vehicles provide a huge opportunity in terms of negating the consumer apprehensions around the range and charge time of EVs and providing a cleaner solution than ICEs.

  • Get to grips with the benefits of hydrogen fuel cell powered vehicle (i.e. extended range, short refuel times, emission reduction) to appease consumer apprehension around green vehicles
  • Understand the main barriers to propagating this technology from implementing the infrastructure (different to gas) to the sourcing of substance (unavailable in the US)
  • Discover the explosive hazards of hydrogen in order to create vehicles and transportation networks which can carry both the substance and passengers safely
3:00pm - 3:20pm 20 mins
TU-Automotive E-Mobility Detroit 2018
Harnessing the Low Voltage Power for Hybrids

The future is electric. However, we are still a long way away from widespread adoption of EVs. Can Hybrids prove to be an effective way of converting consumers from ICEs to BEVs?

  • Harness the potential of 48V battery to supply power to the 12V battery and small load through a dc/dc converter and supply power to other applications (i.e. AC, electric power steering)
  • Ease consumer into BEV acceptance gradually through hybrid vehicles and help them overcome consumer anxieties around range, charging infrastructure and cost
  • Help consumers get to grips with the environmental impact of BEV by getting them use to the idea EV through hybrid vehicle adoption
3:20pm - 4:00pm 40 mins
Networking Coffee Break
4:00pm - 4:40pm 40 mins
TU-Automotive E-Mobility Detroit 2018
The Future is Autonomous and Electric
  • Panelist Steven Atneosen - VP - Corporate Development, XPT Global

The future is autonomous and electric. This is statement seems to be ubiquitously reciprocated by automakers in the run up to the autonomous car. But is autonomous and electric intrinsically linked?

  • Discuss the enhanced suitability of BEV for automated mobility on demand for being more cost effective and safer to recharge then refuel an unmanned vehicle
  • Get to grips with the architecture of autonomous vehicles and how vehicle electrification is better suited to powering the components enabling self-driving vehicles
  • Delve into how BEV are better suited to meet regulation around gas mileage
4:40pm - 5:20pm 40 mins
TU-Automotive E-Mobility Detroit 2018
Session TBA
5:20pm - 6:50pm 90 mins
Networking Drinks Reception
Showing of Streams
10:20am - 11:00am

Networking Coffee Break

Showing of Streams
12:20pm - 2:00pm

Lunch & Networking Break

Showing of Streams
3:20pm - 4:00pm

Networking Coffee Break

Showing of Streams
5:20pm - 6:50pm

Networking Drinks Reception