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Damir Antolović Head of UX/UI Design at Rimac Automobili


Damir Antolovic is a Head of UX/UI Design at Rimac Automobili, a Croatian company that develops and produces high-performance electric vehicles, drivetrain and battery systems. With over 15 years of experience in the digital industry, Damir specializes in Experience Design and Product Strategy.

Damir started his career with Rimac Automobili as a User Experience Designer where he was responsible for design and strategy of the Rimac Concept_One hypercar interfaces. During this time he setup and began to lead a team focusing on UX of the Rimac Automobili products, from building the experience around the driver, but also adding to the experience beyond the driver’s seat with companion tools and web services.

At Rimac Automobili, he is mainly responsible for translating business requirements into interactive solutions as well as developing and designing detailed wireframes that incorporate all technical, editorial, and usability specifications for the end-user. This includes areas like overall HMI, voice user interfaces, navigation and routing systems, digital assistants and more.

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