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Through his site and consulting firm EVAdoption, McDonald conducts research and analysis for companies and organizations trying to understand the key factors that will drive and hinder consumer adoption of EVs. He leverages 35 years of experience as a marketing executive, consultant, and writer/speaker for companies including Arthur Andersen, USWeb/CKS, and IBM. He has written more than 600 articles on marketing and electric vehicle trends and has delivered more than 350 presentations and webinars. In addition to writing for his site EVAdoption, McDonald contributes to CleanTechnica and is working on his book “Gas Station Zero.”