TU-Automotive West Coast is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Shuba Swaminathan
GM at Mapbox


As GM Directions, Mapbox, Shuba drives strategy and development for our Navigation team including products and services for semi-autonomous driving, ride sharing, and connected vehicles. Shuba has worked in the automotive space for the past four years building out navigation platforms and mobile applications for connected cars.

Previously, at SirusXM (Automatic Labs), Shuba headed up the product, design and program management teams for the B2C hardware and software product, as well as the B2B vehicle data platform product offerings. Prior to that, she was at Telenav where she led the product team responsible for core navigation services - maps, routing, guidance, traffic and search as well as the SDK and their mobile products and reference applications. Before Telenav, Shuba was a cofounder and Head of Product at an EdTech startup and prior to that, she founded a retail startup. An electrical engineer by training, she enjoys reading and traveling, and mentors women in tech. and usually has a few side projects going. She is currently dabbling with making dark chocolate desserts and repairing her roti making robot.

Agenda Sessions

  • Panel Discussion: What Defines a City as Smart?


Speakers at this event